Marketing Essay Example | Topics and Well Written Essays - 250 words - 22

Marketing - Essay Example Without a doubt, the theme matches the environment. The audience in this advertisement is athletes, young students, and the adult population who take place in leisure activities. In addition, it also appealed to the â€Å"Sunday warriors,† who are engrossed in sports discussions and love to watch motivational TV advertisements to propagate about their sports. Nike does an excellent job of associating the personality with the product. Nike portrays this value of leadership, hard work, dedication, confidence, will power, and strength. In essence, Nike products are known for their quality and providing the best customer satisfaction. The â€Å"personality† of product is dynamic and possesses a very unique personality. As an athlete, the advertisement at once appeals and catches the sensory images of the audience. The advertisement starts out with an â€Å"image† of a fetus, which at once catches the attention. Then, it slowly transitions to a life cycle of both athletes. The advertisement focused more on the training part of both athletes. One of the best clip is when Troy Polamalu is running through the bleachers in snow. In essence, that portrays his determination to train even in the harshest conditions. Yes, as a matter of fact I tend to use Nike products for various reasons. First, Nike itself is a brand name that is unique in its own aspects. I wear the Nike Underarmour shirts during my workout sessions since they are fitted and give me this illusion of being bigger than I am. Moreover, Nike products are high quality and tend to absorb sweat in such a manner that the odor is not too prevalent. Nike products in my opinion are a top brand and allow individuals to express their personality and style with the variety of selection of products. Undoubtedly, Nike advertisements portray the culture and attitude that Nike embraces and displays to its customer

Individual interviewsversus group interviews Essay

Individual interviewsversus group interviews - Essay Example Individual interviews are also found to be an appropriate form of data collection in the event that an interviewer needs to ask a number of follow up questions. During individual interviews, there is no significant time delay between when a question is first posed by the interviewer and when the interviewee answers it. Both the interviewer and the interviewee can be able to immediately react to what the other happens to be saying. A key advantage to his synchronous communication is identified as being the fact that the answers provided by the interviewee are found to be more spontaneous without having any extended reflection (Harris, 2013). Group interview or focus groups would be deemed to be more appropriate or be beneficial when used in addition to individual interviews in the event that the interview wants to determine how the different candidates are able to interact with each other in a group setting. The interviewer may ask the interviews to work together towards the resolution of problems. This will provide an opportunity whereby the interviewer will be able to observe and very carefully note how each individual performs. Group interview are found be more appropriate in the event that an interviewer wishes to reduce the amount of time it takes to conduct the interview. Individual interviews tend to take a lot of time but with group interviews, a number of candidates can all be interviewed at one go (Denscombe,