Marketing Environments and Strategy in the firms - Free Essay Example

Sample details Pages: 5 Words: 1512 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? Based on the fact of ABC Learning Corporations rise and fall situation provided in the case, this report will address the factors which caused such financial changes in the company. With regard to marketing theory, a situation analysis is conducted highlighting the marketing environment and marketing strategy to contribute the success or failure of a business. Through this analysis, it will not be hard to conclude that the ABC Learnings loss was caused by the improper marketing management. Don’t waste time! Our writers will create an original "Marketing Environments and Strategy in the firms" essay for you Create order Environmental factors played very important role for ABC Learnings growth. The marketing strategies applied by the ABC Learning Company may not be very appropriate for its long-term development. Due to these improper marketing strategies, ABC Learning faces its final days. Therefore, on the basis of ABC Learning case analysis, the report will finally make some recommendations in terms of the marketing theories for improving companys business and sustainable growth. 2.0 Situation analysis 2.1 Introduction Background ABC Learning is a child-care centre which is founded by Eddie Groves and his wife Le Neve in 1988. It was publicly listed in 2001 with 43 child-care centres in Australia and a market capitalisation of $25 million. The company expanded rapidly to more than 2000 centres around the world and peaked at a market value of over $4 billion in the next seven years. Unfortunately, ABC Company faced a great loss in the end of 2008. The purpose of this report is to analyse the root causes of the loss with a view of its environments and marketing strategies. 2.2 Analysis 2.2.1 Environmental factors Obviously, environmental factors have made positive impact on ABC Learning growth and expansion in its child-care business in Australia in the first several years. Environmental factors including cultural and social changes, and federal government policies over the childrens early education and economy factor. As it is shown in the article, social and cultural changes refer to the changing role of women who have to go out to get work and support the family so as to afford the high home prices. Therefore, the need of taking their children to the child-care centres is a must choice for many parents. In addition, the federal government has also been very supportive of childcare industry and provides many subsidies to the childcare centres. The government has made plenty of policies to encourage childcare industry development, such as childcare tax rebate scheme which covered 30 percent of the expenses of approved childcare in 2004 and was even increased to 50 percent in 2008. Another policy made by the government which is very beneficial to the childcare industry is that the government has been encouraging people to have more children with introduction of baby bonus scheme. Third environmental factor driving the childcare business grow is due to economy development in those years. During the seven years (2001-2007), the overall economy in Australia developed very well. As environmental factors (also named as marketing environment) can impact upon the organization very much, it is very important for organization to analyse its marketing environment through its run period. Marketing environment include three key perspectives: the macro-environment, the micro-environment and the internal environment (Cant, Strydom Jooste, 2009). Here in this case, the macro-environment is emphasized. Macro-environment refers to all factors which can influence organization but organization can not directly control. The macro-environment factors include demographic forces, economic forces, natural forces, political forces, cultural forces, and technological forces (Copley, 2004). Apparently, ABCs development and growth was greatly dominated by the macro-environment, namely, cultural social forces, political forces and economic forces. While these environmental factors have mainly contributed a positive impact on ABC organization, they also have posed some negative impact for the development of ABC. For example, government also requires comprehensive facilities and adequate qualified staff in the childcare centers, which led to high underlying cost structure. Also the economy is very important for the growth of the organization. In 2008, the worldwide financial crisis significantly influenced many firms and led to many bankruptcies and it also apparently have made negative impact on ABC Learning greatly. Therefore, since the marketing environment is very crucial for business success or failure, firms or organizations should make enough observation and analysis to the business surroundings and its overall environment. 2.2.2 Marketing strategies Another obvious factor causing ABCs fall in its business is its improper marketing strategies. ABC Learning has always been pursuing the growth strategy to expand its business in both domestic market and overseas market. Through its growth strategy, ABC has expanded its business very quickly at all cost at the same time. In 2007, it has opened more than 2200 centers in only a few years. ABC Learning implemented its local and international marketing strategies in a full range. It is widely known that marketing strategy is a very important tool for business growing for organization. Therefore, in order to increase sales and achieve a sustainable competitive advantage in the industry, organization should develop a effective marketing strategy so that it will allow company or organization to maximize its interests by using limited resources (Knight, 2000). An effective marketing strategy requires a strategic planning which is defined as the process of developing and maintaining a strat egic fit between the organizations goals and capabilities in the light of changing marketing opportunities (Steiner, 1997). In ABC case, its marketing strategies are obviously turned out not to be fit with its organizations capabilities and finally resulted in a great financial loss in 2008. ABC Learning was trying every way to grow the business at a very costly business model. ABC group has 39 companies, which result in a intensive corporate expenses, in addition, it also required outside support, such as recruitment firms to help it with business growth. By only pursuing business growth and expansion in both local and international markets, ABC Learning was not concerned with its capital management. It also ignored its accounting and auditing systems so that it had not been able to find its profits losing. Therefore, in February 2008, reduced profitability and a major increase in debt was shown in its half-yearly financial results. 3.0 Evaluation of alternative managerial decisions arising from situation analysis According to the above analysis, the major reason for ABCs fall in the business is due to its improper marketing strategies. It expanded its business only by growth strategy at a very costly model. There is actually a better way that ABC could have chosen to expand its business by continuing to raise money and pursue its growth through an acquisition strategy. In this way, ABC Learning could be successful in the long run. Acquisition strategy refers to one firm purchases all or part of assets or property right of another firm and further influence and control the enterprise which is purchased and strengthen its overall competitive advantage so as to realize its operation goal (Yoshikawa, 2003). Usually acquisition is a more effective way for organizations growth compared with company seeking for development by its internal strength. Acquisition can reduce risk and save cost and avoid difficulties within the industry. Acquisition can effectively save time. Through acquisition, compa ny can expand its scale in a very short time and improve its competitive capability. If company applies internal investment, it will be restricted by the construction period, resources acquisition and allocation so as to slow down the companys development speed. Acquisition can also boost the company to develop in the overseas market. Once a company enters into a new market environment, it will face with plenty of difficulties including different operation management method, different operation environment, limitation of government regulations etc. Therefore, by acquisition method, company can fit into the foreign market environment more quickly. ABC Learning was pursuing its development mostly by internal investment. This has increased its capital burden and increased its management difficulty. 4.0 Recommendations Given the above evaluation of alternative managerial decision arising fro situation that ABC Learning is facing now, a few recommendations are suggested. Since ABC Learning now is facing with its fall in business, it is recommended to begin to downsize its subsidiary companies so as to reduce its corporate expenses and reduce cost. It should also slow down the pace of establishing new centres in both local and international markets and concentrate on solving the current financial problems. It is also recommended that ABC could sell some of its centres in the overseas markets, which has already been done by selling 60% of its US business in March 2008. Now ABC Learning should focus on its management reform and concentrate on its development in the domestic market and raise money and pay off the debt. It should begin to integrate the centres in local market as it is known that it has resulted in extensive market coverage with some centres located close together. If ABC Learning wishe s to be growing in the future, it should revise its growth strategy and make a suitable marketing strategy for its organization. It is also suggested that ABC Learning in the future should closely research on its environmental factors and use the positive environmental factors to boost its business and avoid the negative factors. In a word, for any organization, environmental factors and marketing strategy are very essential elements for the growth and expansion.

Nature vs Nurture Do Genes Or Environment Matter More Essay

As humans, we have the ability to adapt to our environment and surroundings. We have all tried to hide our true personality in order to be accepted, and have imitated other people. A person’s personality changes as they are exposed to different situations. Since the person changed, one will find a new way to deal with different situations. After, they might influence their friends to change as well. However, the changes could be on the good side or the bad side. This is how nurture changes us over time. Nurture is the environment that we live in and is the dominant factor of one’s personality. Through the changes from nurture, we change our views on different situations and behaviours from family influence, peer pressure, and culture.†¦show more content†¦In addition your friends could influence you by do something a lot of times so that you start acting or following whatever they do, like going to the mall, talking is a specific way, or how we treat each other . Not only could our friend influence us our society could influence us too, like when we see that everyone has a cell phone we would most likely go buy one too. Whats more is that if we have bad friends they may influence us to thing that are not so good, like swear, drink, or maybe smoke. That is why peer pressure can affect our personality. Last but not least, the culture that you live in are the foundation of one’s personality. Culture is like a road path that one follows for nurture. Each country, province, or even city has it own set of beliefs, religion and education. As one move from one place to another his nurture changes and his personality will change with it because there is a different set of rules there. Levels of education impacts one’s personality greatly for example, people who got education and didn’t get education will have a different way of looking at things because they understand and think about things to a certain amount. Also, where you got educated is important, because some country they don’t educate their citizen as much so that the people aren’t smart enough to go against the government. The difference inShow MoreRelatedNature vs Nurture: Do Genes Or Environment Matter More? Essay1300 Words   |  6 PagesNature versus nurture has emerged as one of the most heated debates in the 21st century. It is more aligned towards the internal and external factors that comprise human beings behavior. The internal factors are innate and perceived to be genetically revolved as opposed to the external factors that are influenced by the environment and individuals’ experiences. However, scholars in different fields have researched on the relationship between nature and nurture without due success and this has createdRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay1037 Words   |  5 Pageswill be forever or if the society they grow in creates all of their attributes. This nature versus nurture debate affects many aspects of life, including the treatment of serial killers and psychopaths, and recognition of emotional and mental disorders, the acceptance of homosexuality, and even video game regulation. The nature theory states that only a person’s genes develop their personality, while the nurture theory states that personality is developed only because of the impact of societyRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay936 Words   |  4 Pagesour genes, our environment, or in the way we are raised? For years, there has been an on-going debate between nature and nurture. T.H. White, author of The Once and Future King, explores the debate through many of the book’s characters. The issue clearly appears in the relationship of Queen Morgause and her sons, the Orkney brothers. The debate caused people to pick a side, to pick nature over nurture, or nurture over nature. However, it does not have to be one or the other. Nature and nurture workRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay566 Words   |  3 Pagesovercame my shyness and I changed into an outgoing person. As many people have begun to pay attention to formation of personality, the debate over nature vs. nurture has raged for a long time and this issue is still controversial. However, as shown the experience above, I believe that people’s personalities are determined by their environment rather than by their genetics for the following reasons. One reason is that people’s personalities are not eternal and their personalities constantly changeRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay492 Words   |  2 Pageswhen it deals with the nature and nurture aspects, hearing the word nature and then hearing the word nurture, someone might have to think about which one is which. Plus, which one contributes the most to what kind of person someone will end up being? The overall, nature cannot be changed and nurture can have such a universal variance of inputs that it would be difficult to distinguish which one had the greater influence. Categorizing what is nature can be done by placing nature with the heredity aspectsRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay example997 Words   |  4 Pagesan attempt to understand human behavior, professionals for centuries have looked at the nature vs. nurture theory. While it is known that the physical traits such of eye or hair color have to do with nature, some strongly believe that the way people behave such as in personality and intelligence, have to do with genetic makeup and some believe that people behave a certain way solely due to their environment. Professor Jerome Kagan, from Harvard opened up a brand new world and offers hope for thoseRead MoreNature vs. Nurture1117 Words   |  5 PagesThe nature versus nurture debate is one of the oldest issues in sociology (Davidson, 1991, n.p.). The debate centers on the relative contributions of genetics and environmental factors to human behavior (Davidson, 1991, n.p.). Today, the majority of ex perts believe that behavior and development are influenced by both nature and nurture (Macionis, 2009, p. 73). The biggest question now is which one affects human development more: nature or nurture? According to Macionis (2009, p. 72), in the pastRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 PagesOne of these oldest arguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, experienceRead MoreNature Vs. Nurture Debate1332 Words   |  6 PagesNature vs Nurture debate is one of the oldest arguments in the history of psychology. The debate is about to know if our personality and talents come from our parent or environment? The coding of genes in each cell in humans determine the different traits that we have, more physical attributes dominance like ear size, eye colour, , height, hair colour and other traits. However, it is still not known whether the more abstract attributes like, intelligence, sexual orientation, personality, preferencesRead More Postion Paper: Nature Vs. Nurture712 Words   |  3 Pages Position Paper: Nature vs. Nurture nbsp;nbsp;nbsp;nbsp;nbsp;The controversy of nature vs. nurture has been going on for many years, and a decision has not yet been reached in which one is the most affective. Using the results of the countless tests done, everyday situations, and the twins experiment, I will prove that nature is a larger contributor to the outcome of our personalities than nurture. nbsp;nbsp;nbsp;nbsp;nbsp;Firstly, many psychologists and Universities, such as Harvard, Nature vs Nurture Do Genes Or Environment Matter More Essay The human body and mind, when it deals with the nature and nurture aspects, hearing the word nature and then hearing the word nurture, someone might have to think about which one is which. Plus, which one contributes the most to what kind of person someone will end up being? The overall, nature cannot be changed and nurture can have such a universal variance of inputs that it would be difficult to distinguish which one had the greater influence. Categorizing what is nature can be done by placing nature with the heredity aspects. The nature role of our being will be the information that is design. This information comes from our parents DNA and cannot be changed, that is after conception, at will. Examples of nature are genetics, chemical†¦show more content†¦If your genes tell your body to grow a certain height then there is very little you can do to change that. Your body also has its own way of responding to foods and different chemical intake. Your body has its coding for when to hit puberty, hormone levels, and what changes will happen and when. Categorizing what is nurture can be done by placing nurture with environmental aspects. As for the nurture, or environmental exposure, this can be somewhat governed or limited. From the nurture perspective, this is the environmental exposure that contributes to building our personality from experiences and numerous other sources that have various rates of contact. Nurture components for instance can be tradition, religion, culture, experiences, and an immense one, love. All of these examples have an influence in shaping your personality and responses to different stimuli. The old saying, â€Å"you are a product of your environment,† may help reinforce this. By tradition, culture, or religion, it may wrong to leave the table without requesting permission or referring to an adult by their first name. So by this, you would have been influenced to be polite and request as needed. Then love influence can contribute an incomprehensible amount to personality shaping. By human nature it is normal to mimic what has been seen, therefore, when numerous violent acts or lack of compassion and love, an individual with violent, lack of compassion and love may emerge.Show MoreRelatedNature vs Nurture: Do Genes Or Environment Matter More? Essay1300 Words   |  6 PagesNature versus nurture has emerged as one of the most heated debates in the 21st century. It is more aligned towards the internal and external factors that comprise human beings behavior. The internal factors are innate and perceived to be genetically revolved as opposed to the external factors that are influenced by the environment and individuals’ experiences. However, scholars in different fields have researched on the relationship between nature and nurture without due success and this has createdRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay778 Words   |  4 Pagesto our environment and surroundings. We have all tried to hide our true personality in order to be accepte d, and have imitated other people. A person’s personality changes as they are exposed to different situations. Since the person changed, one will find a new way to deal with different situations. After, they might influence their friends to change as well. However, the changes could be on the good side or the bad side. This is how nurture changes us over time. Nurture is the environment that weRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay1037 Words   |  5 Pageswill be forever or if the society they grow in creates all of their attributes. This nature versus nurture debate affects many aspects of life, including the treatment of serial killers and psychopaths, and recognition of emotional and mental disorders, the acceptance of homosexuality, and even video game regulation. The nature theory states that only a person’s genes develop their personality, while the nurture theory states that personality is developed only because of the impact of societyRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay936 Words   |  4 Pagesour genes, our environment, or in the way we are raised? For years, there has been an on-going debate between nature and nurture. T.H. White, author of The Once and Future King, explores the debate through many of the book’s characters. The issue clearly appears in the relationship of Queen Morgause and her sons, the Orkney brothers. The debate caused people to pick a side, to pick nature over nurture, or nurture over nature. However, it does not have to be one or the other. Nature and nurture workRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay566 Words   |  3 Pagesovercame my shyness and I changed into an outgoing person. As many people have begun to pay attention to formation of personality, the debate over nature vs. nurture has raged for a long time and this issue is still controversial. However, as shown the experience above, I believe that people’s personalities are determined by their environment rather than by their genetics for the following reasons. One reason is that people’s personalities are not eternal and their personalities constantly changeRead MoreNature vs Nurture: Do Genes Or Environment Matter More? Essay example997 Words   |  4 Pagesan attempt to understand human behavior, professionals for centuries have looked at the nature vs. nurture theory. While it is known that the physical traits such of eye or hair color have to do with nature, some strongly believe that the way people behave such as in personality and intelligence, have to do with genetic makeup and some believe that people behave a certain way solely due to their environment. Professor Jerome Kagan, from Harvard opened up a brand new world and offers hope for thoseRead MoreNature vs. Nurture1117 Words   |  5 PagesThe nature versus nurture debate is one of the oldest issues in sociology (Davidson, 1991, n.p.). The debate centers on the relative contributions of genetics and environmental factors to human behavior (Davidson, 1991, n.p.). Today, the majority of experts believe that behavior and development are influenced by both nature and nurture (Macionis, 2009, p. 73). The biggest question now is which one affects human development more: nature or nurture? According to Macionis (2009, p. 72), in the pastRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 PagesOne of these oldest arguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, experienceRead MoreNature Vs. Nurture Debate1332 Words   |  6 PagesNature vs Nurture debate is one of the oldest arguments in the history of psychology. The debate is about to know if our personality and talents come from our parent or environment? The coding of genes in each cell in humans determine the different traits that we have, more physical attributes dominance like ear size, eye colour, , height, hair colour and other traits. However, it is still not known whether the more abstract attributes like, intelligence, sexual orientation, personality, preferencesRead More Postion Paper: Nature Vs. Nurture712 Words   |  3 Pages Position Paper: Nature vs. Nurture nbsp;nbsp;nbsp;nbsp;nbsp;The controversy of nature vs. nurture has been going on for many years, and a decision has not yet been reached in which one is the most affective. Using the results of the countless tests done, everyday situations, and the twins experiment, I will prove that nature is a larger contributor to the outcome of our personalities than nurture. nbsp;nbsp;nbsp;nbsp;nbsp;Firstly, many psychologists and Universities, such as Harvard,

Morality in the Bible Free Essays

Many speculations and debates had been flourished about the base morality in the bible. The Holy Bible has been there for centuries but still many condemns it by not believing to what is writer. Many take the teachings into their personal interpretation and practice without proper understanding of what they are undertaking. We will write a custom essay sample on Morality in the Bible? or any similar topic only for you Order Now Bible is said to be the base or foundation in solving human morality. It has all the solutions to the chaos and conflicts. Let’s take into account of one controversy: Stated in Leviticus 17: 10-14, â€Å"And whatsoever man there be of the house of Israel, or of the strangers that sojourn among you, that eateth any manner of blood; I will even set my face against that soul that eateth blood, and will cut him off from among his people. For the life of the flesh is in the blood: and I have given it to you upon the altar to make an atonement for your souls: for it is the blood that maketh an atonement for the soul. Therefore I said unto the children of Israel, No soul of you shall eat blood; neither shall any stranger that so journeth among you eat blood. For it is the life of all flesh; the blood of it is for the life thereof: therefore I said unto the children of Israel, Ye shall eat the blood of no manner of flesh: for the life of all flesh is the blood thereof: whosoever eateth it shall be cut off.† This verse explains well how important blood represents in the Bible. Like an example, the blood of Jesus Christ was used as the cleansing of the sins of the world. This believe is of the Christians. â€Å"Is it morally right for blood to be transfused from one person to another? Most religions permit it, but the Jehovah’s Witnesses argue that biblical principles properly understood condemn it. Who is right? When the Bible was being written, the technology for transfusing blood didn’t exist, so the Bible did not directly address this problem. The same is true of numerous other technologies now available to us. The transplantation of body organs (including even cross-species transplants), artificial insemination, in vitro fertilization, surrogate motherhood, genetic mapping, gene splicing–these are all technologies that were developed after the Bible was written, so what is the â€Å"correct† moral position to take on these issues? Through processes of in vitro fertilization and embryo transplantations, a woman in USA gave birth to her own grandchildren. Was it morally right for her to do this? What does the Bible say? Well, of course, the Bible doesn’t say anything about this or any of the other technological procedures mentioned above. If we asked a hundred theologians to take their Bibles and resolve the moral dilemmas posed by these technologies, we would find ourselves hopelessly trapped in a maze of confusion when all of their answers were in (Till, Farell).† Many tribes across the world eat blood by including the blood in foods. Some drink it fresh. There are many ways how people intake the blood. What are the differences in blood transfusion and taking it in as food? Will this resolve the problem of moral ethics with regards to the notion of blood as sacred? As we may see, many views to this argument rise. This depends to how a person views this topic and has them believe as to what has been set by the norms. List of References Till, Farell. No Morality without the Bible. 28 Nov. 2003. The Skeptical Review Vol.5 #1. 01 December 2006 ;http://www.infidels.org/library/magazines/tsr/1994/1/1front94.html;. The American Stan How to cite Morality in the Bible?, Essay examples

Debut Albums and End free essay sample

You throw away the outside and cook the inside. Then you eat the outside and throw away the inside. What did you eat? Answer: corn What goes around the world but stays In a corner? Answer: stamp I have holes in my top and bottom, my left and right, and In the middle. But I still hold water. What am l? Answer: sponge I run over fields and woods all day. Under the bed at night I sit not alone. My tongue hangs out, up and to the rear, lathing to be filled In the morning. What am l? Answer: shoe Im the part of the bird thats not In the sky.I can swim In the ocean and yet remain dry. What am l? Answer: shadow I am mother and father, but never birth or nurse. Im rarely still, but I never wander. What am l? Answer: tree I went into the woods and got it. We will write a custom essay sample on Debut Albums and End or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I sat down to seek it. I brought it home with me because I couldnt find it. What is it? Answer: wounds I am weightless, but you can see me. Put me in a bucket, and Ill make it lighter. What am l? Answer: hole Im light as a feather, yet the strongest man cant hold me for much more than a minute. What am l?Answer: air From the beginning of eternity. To the end of time and space. To the beginning of every end. And the end of every place. What am l? Answer: letter e It Is said among my people that some things are improved by death. Tell me, what stinks while living but in death smells good? Answer: pig If a man carried my burden, He would break his back. I am not rich, But I leave silver In my track. What am l? Answer: snail Debut Albums and End By Patrick]encoder What goes around the world but stays in a corner? Answer: stampI have holes in my top and bottom, my left and right, and in the middle. But I still hold water. What am I? Answer: sponge hangs out, up and to the rear, awaiting to be filled in the morning. What am I? Im the part of the bird thats not in the sky. I can swim in the ocean and yet remain dry. What am I? Answer: shadow am I? Answer: hole minute. What am I? Answer: air every end. And the end of every place. What am I? Answer: letter e It is said among my people that some things are improved by death. Tell me, what in my track.